Banner advertising offers an affordable and effective way to be seen by the people you.re trying to reach. Gain broad exposure with general leaderboard banners or even more focused exposure with niche banners or targeting options.
General Banners
- Leaderboard banners follow the visitor wherever they go on the site. Leaderboards run in rotation with our other advertisers. Run of site, 728x90.
- In-content banners are embedded within the classified listings as every fifth ad position. In-content banners run in rotation with our other advertisers, 468x60.
- Banner rates: $1.75/CPM, ROS (cost per thousand impressions served on the site).
| 1 million impressions per month/33,333 per day | $1,750/month |
| 500,000 impressions per month/16,666 per day | $875/month |
| 250,000 impressions per month/8,333 per day | $437.50/month |
Niche Banners
Static (permanent) 300x50 or 250x50 ads appear to the right of individual classifieds within designated categories, and follow the browser through every ad viewed in that category. Limited positions available in each category.
| Towing | $1,500/month |
| Drag Racing Cars | $1,500/month |
| Street Cars | $600/month |
| Engine Parts | $700/month |
| Engines | $700/month |
New categories for 2009: Diesel, Chassis/Suspension, Shop Equipment, Land Speed Racing
Targeting Options
Geo-targeting: Target viewers in a specific area of the country by state, metropolitan area or both. $3.25 - 5.00/CPM
Category-targeting: Banners can be selectively placed within any of the 40 main product categories or hundreds of sub-categories. $3.25 - 5.00/CPM
6-month prepays — 10% discount — 1-year prepays — 20% discount
* All prices subject to change.
